Murals promote #PowerIsAllYours campaign

Murals aim to inspire SRP customers

As you travel through Mesa, Phoenix and Glendale, you may notice new colorful, larger-than-life murals that bring a bright spark to the daily commute.

These art installations are part of SRP’s “Power Is All Yours” campaign, which aims to inspire customers and remind them that they also have the power to monitor and lower energy bills through our programs and resources that offer convenient choices.

Local artist Tato Caraveo painted three 11-by-14-foot canvases at Westgate Entertainment District depicting Phoenix birds rising from the ashes.

Customers can select one of our price plans, download our handy mobile app, and follow our energy-saving tips and advice at savewithsrp.com.

Artist Ignacio Garcia’s mural at 32nd and Oak streets in Phoenix features people climbing ladders and hiking to show that if you push hard and never give up, you can achieve anything.

Each mural is meant to be interactive and is united by the hashtag #powerisallyours, with the goal to have customers engage with this hashtag and share ideas about what gives them power.

If You Go: The murals are located at the northwest intersection of 32nd and Oak streets in Phoenix; at Mesa United Way, at 137 E. University Dr; and at Westgate Entertainment District in Glendale. Take a selfie; tag @srpconnect when you share it on Facebook, Instagram and Twitter; and use the hashtag #powerisallyours.

“We wanted a unique and engaging way to connect with and inspire our customers where they live and work,” said Mabel Leal, Senior Marketing Communications Strategist, Marketing and Brand Management.

Local artists Ignacio Garcia, Karl Addison and Tato Caraveo came up with murals that depict the power of perseverance, the power of helping children in the community for a brighter future and the ability to rebuild life despite hardships.

Giving Hope

Katie Pompay, Executive Director at Helen’s Hope Chest, part of Mesa United Way, loves looking out the window of the nonprofit that provides thousands of foster youth with clothing, hygiene items and school supplies at no cost to their foster parents. She and others at Helen’s Hope Chest have a great view of the new mural in the neighborhood.

“SRP has always been community-oriented, and this is another wonderfully creative example of that,” Pompay said. “It adds beauty to the area and is such a thoughtful way to reflect the mission of nonprofits like ours, which empower and encourage children dealing with tough circumstances.”

Inspired by the creativity, Pompay encouraged the children who come to Helen’s Hope Chest to also draw what symbolized “power” to them.

“I asked them to draw what makes them feel strong and proud,” she said.

The result? Young children made drawings ranging from Sailor Moon, a Japanese comic book-style representation of a young girl who transforms into a superhero to fight against evil, to one showing a child’s family and another of a school.

“All these show things and places that make these kids feel happy and in control, which is what we hope to nurture,” Pompay said.

Photos by Mike Eller

Featured photo: Addison Karl was inspired while working at a Syrian refugee camp and chose to depict the face of a child for the mural at Mesa United Way, a nonprofit that helps children live up to their full potential.

Sonu Munshi

Sonu Munshi

Sonu is a communications strategist at SRP. She mainly handles social media and blogs at work, and two mostly adorable kids at home. She's a writer at heart, and, naturally, always open to recommendations for the next great coffee shop in town.

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